Product Strategist & Researcher
I help ambitious teams steer their product marketing and experience design strategy with data-driven insights.
Experience
Over 10 years working with innovative brands, agencies, and media companies across both B2C and B2B audiences.
Capabilities
Product Strategy
User Experience & Content Strategy
Quantitate & Qualitative Research
Consumer Journey Mapping
Competitive Audits
Segmentation & Personas
Data Analysis
Information Architecture
Usability & Prototype Testing
Brand & Creative Strategy
Mission, Vision, Values
Creative Briefing & Development
Brand Identity & Naming
Brand Architecture
Positioning, Messaging & Guidelines
Brand Tracking & Performance Metrics
Campaign & Comms Planning
Work With
Findhelp.org
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Bumble
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Delta Airlines
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Netflix
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Meta
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Spotify
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Apple
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Findhelp.org • Bumble • Delta Airlines • Google • Netflix • Meta • Spotify • Apple •
Recent Projects
Experience Design Strategy
Mapped the user journey ecosystem and cross-platform communications to inform experience design and lifecycle marketing strategy for a major airline and its industry-leading partners.
Led comparative and analogous research, design thinking, and behavioral analysis to inform technical requirements and content strategy for a racial equity digital learning experience for a major tech company's global employee population.
User Research
Designed a two-pronged research study (focus groups and surveys) for a major tech company to identify key barriers and motivators for bringing the next billion users online in global emerging markets.
Defined new user segments and personas through in-depth interviews and surveys that uncovered user needs and challenges for a SaaS company's newly launched public, non-profit offering.
Product Marketing
Conducted competitive audit and market research to distill differentiated positioning territories and refine messaging to increase consideration in the US for the leading global mobile OS.
Created a go-to-market plan for a major tech company's new link-in-bio product, including prioritization of MVP features, brand identity and name, positioning, messaging, and campaign tactics for the upcoming launch.